Upland Farmer Toolkit

Working with the Food, Farming and Countryside Commission to develop a bespoke WordPress website for the Upland Farmer Toolkit. The toolkit aims to create a searchable database of information for farmers, divided into several categories, and a collection of farm business calculators.

The Toolkit’s core aim is to provide farmers access to information and support which enables them make decisions that increase sustainability and profitability of their farm businesses.

• The bespoke WordPress theme I created for ffcc.co.uk will make it easy for the team to keep the website up-to-date
• The WordPress theme was created using the provided brand assets including a logo, icons, colour palette, images and outline brand guidelines
• It uses advanced custom fields and custom posts types to create the category structure for the content
• The farm business calculators were developed from excel spreadsheets. The online versions allows farmers to enter their information and get a customised output that could be printed off after completion
• The URL link category section was developed to allow individual links, groups of links and videos to be added using the in-built WordPress category and tag structure
• As content could be time-sensitive, a filterable custom field was developed so content could be marked as time-sensitive but pages could also be filtered by this field in the WordPress back-end
• A last update date field was also added to allow editors to mark content with a date so farmer would know when a piece of content was last updated
• Responsive web design was the central element of the project, as it was important that the website works on mobile and tablet
• The menu required a mega-menu structure for the information hub section so the category layout could be shown and easily maintained by the team